Sporting Goods Campaign
Launch with confidence
Grow with guidance
Connecting Corporate Identity, Digital Presence and Financial Strategy into one integrated solution to grow your business cohesively.
From Logo, to Website, to correct Pricing= All in One
Does your brand feel outdated and no longer resonate with today’s athletes and active customers?
Athletic Advantage Program
Refresh Your Brand. Revamp Your Game.
A unified three-pillar refresh: brand identity, digital presence, and financial plan, so you relaunch with confidence.
How It Works
Why Choose Us
Your vision. Our playbook. One winning team.
We unite brand, digital, and finance into a single game plan for confident launches and rebrands.
Consistent branding can lift revenue by up to 33% -PR Newswire
A client’s testimonial:
“Lizbeth and Joe teamed to address all our needs and concerns in an extremely brilliant, timely and effective manner. Literally upon our first meeting we knew Bright Site Builder understood what we needed and enhanced our start up vision.” – Diabetes Buddies
Meet the Founders
Lizbeth Berlin
CEO & Co-Founder
With 15+ years of experience, Lizbeth combines strategic advisory, design thinking, and UX design to deliver high-impact websites, presentations, and brand solutions. As CEO of Bright Site Builder, she partners with clients to build cohesive digital strategies—crafting user-centered websites, compelling pitch decks, and clear messaging that elevate the customer experience and strengthen brand presence across every touchpoint. Her approach blends creativity with business strategy, ensuring every solution is rooted in design thinking and aligned with long-term goals.
Joe Berlin
CFO & Co-Founder
With over 16 years of global finance and operations experience, Joseph has designed and optimized profitability strategies that drive business growth across 15+ markets. As CFO & of Bright Site Builder, he leads financial modeling, cost analysis, and performance tracking to ensure every client engagement delivers tangible ROI and long-term value.
Fluent in English and Spanish, and experienced in ERP systems, analytics, and cross-functional leadership, Joseph blends financial rigor with digital fluency—ensuring every strategy is as sound as it is scalable.
