Universities and schools are already reaping the benefits of integrating technology within the education experience. Now they are using the power of data for predictive analysis that can help them across the board to recruit more students, reach out to many more than was possible, enable greater student retention and ensure a better education experience for all. Today we look at some of the ways that universities and schools across the US are using data and predictive analysis.
Predictive analytics uses statistical analyses on past information to uncover relationships that can help predict future events. While this is commonly used in other industries and service sectors, educational institutions are still fairly new to the scene, but are enthusiastic about its prospects.
Enrollment & new markets
Universities and educational institutions are finding that applications from the vicinity or local towns are not enough and hence require to reach out to new markets. Here’s where big data comes in, as it can reveal new opportunities for institutions. Now many colleges and universities run some data analysis to identify students who are likely to fit their profile, using their test scores, location, historic enrollment data, etc. This enables enrollment officers to make informed decisions about which new markets to tap, rather than rely on hunches or guesswork.
More effective scholarships
Higher education institutes face the dilemma of choosing between pools of students for scholarships. This is compounded by the fact that many of these students may not enroll or continue to stay in the college, which results in a loss in the ROI. By using data analysis, colleges can effectively target the students who are more likely to continue and finish their education, and offer them scholarships, which would provide a better ROI.
Colleges are increasingly using adaptive learning courseware which is developed by using predictive analysis. This kind of courseware responds to the student’s interactions with the technology or platform and adapts the learning path, accordingly, creating a customized experience. These systems mimic the decisions a human teacher would make to determine the type of content, and the sequence of the content and assessments to optimize the learning process.
Educational institutes are always looking for solutions to improve student retention rates. Losing students for the institution results in a loss of revenue in tuition and fees. By using data covering various parameters, institutions can identify trouble spots and take quick remedial action. Given below are some techniques that can assist colleges to minimize student attrition.
Early Alert Systems
Early alert systems can identify students at risk of dropping out before class begins, by going through factors like previous test scores, past performance, use or lack of tutoring and so on. Once these students have been identified, school counselors or advisors can act, in consultation with the students. For example, they can change the student’s schedule or help them with extra classes or coaching to keep up with the course.
Student attendance can be a big indicator of progress and any dips in attendance could be cause for concern. Institutions can keep track of attendance on a dashboard and alerts can be sent out to teachers if it falls below a specified threshold.
When a specific course is seeing many drop-outs, teachers and administrators can be alerted. They can then investigate the probable cause, teachers can amend the course if required or other solutions can be explored.
Data analytics can help optimize processes for administrators and teachers alike. While teachers can get real-time updates on students and progress, administrators can identify inefficiencies across the institute and take steps to improve.
Brightsitebuilder has been helping stakeholders create a better educational experience for over a decade. We have long-standing relationships with top tier learning science companies and have delivered the implementation of critical technology projects and learning tools. Connect with us to learn more out how we can help you integrate optimal technology solutions within your