About Us
Our Story
Early 2023, married duo Liz and Joe found themselves talking business & trading stories at the dinner table — friends trapped in half-built websites, surprise invoices and endless vendor wrangling.
That night, amid takeout boxes and a whiteboard of sketches, they asked themselves:
Why should business owners have to piece together disjointed services?
In a world crowded with website builders, few bring the depth of organizational development, strategic finance, UX design and customer-centered design thinking into every business’s journey.
Their dream came true and Bright Site Builder was founded in 2025 to support Business Owners thrive in the digital world by delivering end-to-end, cohesive designed online experiences that reflect each client’s unique brand story.
Welcome to Bright Site Builder — where real stories, forged from decades of expertise, become real results.
Our Story
Early 2023, married duo Liz and Joe found themselves talking business & trading stories at the dinner table — friends trapped in half-built websites, surprise invoices and endless vendor wrangling.
That night, amid takeout boxes and a whiteboard of sketches, they asked themselves:
Why should business owners have to piece together disjointed services?
In a world crowded with website builders, few bring the depth of organizational development, strategic finance, UX design and customer-centered design thinking into every business’s journey.
Their dream came true and Bright Site Builder was founded in 2025 to support Business Owners thrive in the digital world by delivering end-to-end, cohesive designed online experiences that reflect each client’s unique brand story.
Welcome to Bright Site Builder — where real stories, forged from decades of expertise, become real results.
Meet the Founders
Lizbeth Berlin
CEO & Co-Founder
With 15+ years of experience, Lizbeth combines strategic advisory, design thinking, and UX design to deliver high-impact websites, presentations, and brand solutions. As CEO of Bright Site Builder, she partners with clients to build cohesive digital strategies—crafting user-centered websites, compelling pitch decks, and clear messaging that elevate the customer experience and strengthen brand presence across every touchpoint. Her approach blends creativity with business strategy, ensuring every solution is rooted in design thinking and aligned with long-term goals.
Joe Berlin
CFO & Co-Founder
With over 16 years of global finance and operations experience, Joseph has designed and optimized profitability strategies that drive business growth across 15+ markets. As CFO & of Bright Site Builder, he leads financial modeling, cost analysis, and performance tracking to ensure every client engagement delivers tangible ROI and long-term value.
Fluent in English and Spanish, and experienced in ERP systems, analytics, and cross-functional leadership, Joseph blends financial rigor with digital fluency—ensuring every strategy is as sound as it is scalable.
Our Philosophy
Bright Site Builder provides what business owners need most: One trusted partner for brand, digital, and business success.
Our integrated solutions empower our clients to launch confidently, grow strategically, and deliver exceptional customer experiences in the digital world.
Our Values
Digital Excellence for All
We believe every business—regardless of industry or budget—deserves a stunning, high-performance website with best-in-class design, reliable technology, and intuitive user experiences.
Simplicity Fuels Growth
By delivering a cohesive strategy and development under one roof, we let our customers to focus on serving their customers while we handle ensure to provide one voice for them and their customers.
Collaborative Partnership
We listen deeply to our customers, in order to translate their goals into measurable outcomes, and continuously refine their strategic and digital tools to keep pace with your evolving business.
Premium, Full-Service Solutions
We deliver bespoke, end-to-end digital experiences with a unified voice.
Community-Centered Impact
We champion businesses that drive positive change in their communities, empowering them to amplify their mission online.
Inclusive
We believe everyone—regardless of background—deserves a chance to pursue their dreams with a powerful online presence.